10 Costly Digital Marketing Mistakes to Avoid in 2016

With the new year here, marketers have been working on and executing their 2016 digital marketing strategy. All professionals have plans to grow their business, build their brand, and be a leader in their industry. While a sense of urgency is essential to hitting all of these goals, there are some mistakes to avoid during the planning and execution stages. These mistakes will set your business back in hitting your revenue targets, resulting in wasted time, effort, and cost.


Knowing your audience is the first place to start in building your digital marketing strategy. Without a clear understanding of your audience and its needs, your entire strategy will crumble. Digital marketing isn’t just about publishing content, tweets, and Facebook posts; it’s about getting a return on your efforts. If you don’t clearly understand your audience, you won’t be rewarded with the results you’re looking for.


In addition to knowing your audience, there needs to be a clear focus. Invest in the areas you know what works first for quick, quality wins. Long-term goals are a part of your digital strategy, but solid rewards along the way drives consistent and improved effort into reaching those longer goals, keeping momentum throughout your organization.


Expectations are key in setting your marketing team up for success and knowing where your team is in hitting annual targets. With every campaign launched, set a realistic goal. Factors that help set your goal can be budget for the campaign and ensuring you’re targeting the right audience. Come up with these numbers and audience types by reviewing past campaigns and analyzing the results and factors that went into producing them. Knowing or estimating the timeline from planning to execution is also a major factor in knowing when to expect results.


An essential part of any campaign strategy is establishing metrics of success. Measure your campaigns results against these metrics to determine where you’re getting the most ROI so you can invest intelligently in future campaigns.


Don’t post to social just for the sake of it; use these platforms to your advantage. Know the strengths of each platform as it pertains to your business. Facebook may be the best platform for customer engagement, and LinkedIn may be the best tool for sales prospecting. Craft your campaigns by the channel you’re planning to use to garner the best results.


Like social, content is essential but needs to be strategic. Publish content that’s:

  • Relevant to your brand
  • Speaks to the value of your product(s)
  • Connects with your target audience and presents a solution for the problem(s) your business solves.


This ties back to knowing your prospects and customers. Identify what your audience has responding well to: What has driven the most effective engagement? Based on your analysis, you may have to make minor or major shifts in your digital strategy.


Most particularly when you’re launching social campaigns, budget is a significant factor in a campaign’s success. Know your budget so you can set realistic goals and expectations for how your campaign will perform.


The world of digital marketing is evolving constantly, and being informed on best practices, trends, and what audiences are looking for helps companies keep up. Never stop learning about how to leverage digital marketing tools to grow your business.


A lack of planning could big the biggest mistake to make in executing on your digital marketing strategy. Your digital strategy should embody your brand, know your audience, and have clear goals that focus on growing your business.

Nutrition Schools and Degree Training Options

Earning a degree or certificate in nutrition can be done through a variety of accredited educational training programs. Students looking to pursue a career in the field of food science can do so by researching available career study programs available to them. With accredited nutrition schools and degree training options students will have the opportunity to select from a variety of disciplines. Students can gain an education to receive an associates, bachelors or masters degree in the field if desired.

Students who wish to enter a career in nutrition can pursue an associate level degree which will prepare them for a bachelor’s degree in the field. Those who choose to earn a bachelors level degree can pursue a Bachelor of Science (B.S.) which will provide the knowledge to enroll at a master’s level. Students can obtain a Master of Science (M.S.) with a concentration in nutrition. A PhD or doctorate level degrees are for those looking to enter careers in research or teaching.

With a variety of accredited degree programs in nutrition students can gain the skills needed to succeed in the field of food science. Students will have the chance to learn about issues like:

  • Obesity
  • Heart Disease
  • Diabetes

With an education in this field students will be able to provide a number of services to the people they work with. Students can find employment in a variety of places including:

  • Hospitals
  • Spas
  • Clinics
  • Gyms
  • Restaurants

With an accredited degree or certificate students can enter the workforce and pursue their desired career.

Accredited schools and colleges provide students with a number of learning opportunities. Students can choose to study:

  • Foods and Nutrition
  • Dietetics
  • Food Service Management

As a nutritionist students can work with various types of people to train them in healthy eating and drinking. Coursework may vary depending on the educational program and specific area of interest. Students can study such subjects as food science, nutrition therapy, sports nutrition, biochemistry, metabolism, physiology or enter in to culinary studies.

Continuing education is available to provide students with up to date training and information regarding the career of their choice. Students can enroll in continuing education courses to learn new techniques and skills or further their training in a specific area of the field. Students who choose to gain an education in nutrition can also pursue an education in child care, education, food science, dietetics, and other related areas of the field.

By enrolling in an accredited school or college students will gain the knowledge, skills, and training needed to enter the workforce prepares. Accredited educational training programs are available to allow students to gain the quality certificate or degree they need to start their career. Agencies like the Accrediting Council for Continuing Education and Training ( http://www.accet.org/ ) are approved to provide full accreditation to qualifying programs. Students can learn more by researching and contacting accredited nutrition schools. Start the path to an exciting new career today by contacting various nutrition education programs.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

Getting Accepted At The Best Art Schools

The traditional concept of art has generally only included activities such as drawing, painting and sculpting, the best art schools in the country today offer courses in a much broader and more exciting range of arts subjects. Culinary arts, architecture, graphic design and animation are all examples of newer art subjects which have opened up further options and scope for individuals to find a course they wish to take in order to further hone their skills and abilities or to learn completely new and fresh ideas. There are many courses now that offer applicants the chance to study the subjects in depth all the way to professional level. The best art schools offer the chance for people to enhance their hobbies or to take their hobby and turn it into a rewarding and fulfilling career.In order to get accepted into courses in the best art schools in the country, a lot more than basic intelligence and knowledge of the subject is needed. In order for the admissions officers to specifically pick you out of thousands of other applicants, you need to stand out from the crowd as unique and special as well as proving your skills and strengths in areas outside of academics. It is important to find out what is required from the applications and admissions department of the art instruction school so that you are able to prepare yourself for the requirements and create the perfect application for the school.As well as artistic talent, design arts schools will look at the portfolio of the applicant, their referrals and recommendations, admissions essay and academic standing. This will allow them to see the technical skills of the student and makes it possible to observe the history and patterns of the applicant’s academic history. In the US, talent in the subject of art is not the only factor that impacts the decision of the admissions office. Being skilled in the arts requires character, dedication, patience and passion. These are all factors which are looked for in the interview and applications process. Once a candidate has shown that they are committed to the work and have a dedicated and artistic soul, then the process will conclude with a positive decision as to whether they are accepted or not.Some of the highest ranked art and design schools in the country are offering modern and interesting art education degree courses in varied subjects such as interior design, photography, fashion and graphic design. These courses are designed to teach students to take a normal, everyday item like a photograph and adapt it to become a beautiful work of art. Graphic art applies to many different areas and fields of industry; it can be used in everything from architecture and car design to animation and animatronics. The best art schools in the country offer a wide variety of different courses and with such extensive choice available, you are sure to find the ideal course in the perfect location which will suit your specific and personal needs and interests.